Audit Image SEO Presence for Product Keywords

TL;DR — The Google Images Scraper exports ranked image results per keyword — domain, position, source page. Filter to your domain to measure whether your product photography actually surfaces where customers look.

Why image SEO is invisible until you measure it

Teams spend on product photography, then never check whether the photos rank. Image results occupy prime SERP real estate for product queries — a grid of thumbnails is the first thing a searcher sees — yet most SEO dashboards ignore it.

The measurement is simple: for your keyword list, which domains own the top positions, and is yours among them?

How does this compare to the alternatives?

How to audit image rankings in 4 steps

How do I pull the keyword set?

import os
from apify_client import ApifyClient

client = ApifyClient(os.environ["APIFY_TOKEN"])
run = client.actor("thirdwatch/google-images-scraper").call(
    run_input={
        "queries": ["ergonomic laptop stand", "walnut monitor riser"],
        "maxResults": 50, "country": "us", "language": "en",
    }
)
rows = list(client.dataset(run["defaultDatasetId"]).iterate_items())

How do I measure presence?

import pandas as pd
df = pd.DataFrame(rows)
mine = df[df.domain.str.contains("yourstore.com")]
print(mine[["query", "position", "imageUrl"]])

No rows = no presence. That gap is the audit finding.

How do I see who beats me?

print(df[df.position <= 10].groupby("domain").size())

The top-10 domain counts are the competitive set — the pages (sourcePageUrl) you need to out-optimize.

How do I track it monthly?

Store each run keyed by date; position deltas per imageUrl show movement. Keep country/language fixed or trends conflate market changes with rank changes.

Sample output

{"imageUrl": "https://yourstore.com/img/stand-hero.jpg",
 "width": 1600, "height": 1200,
 "sourcePageUrl": "https://yourstore.com/products/stand",
 "domain": "yourstore.com",
 "query": "ergonomic laptop stand", "position": 6}

Common pitfalls

Image rank is personalized — treat positions as directional, pin market settings, and aggregate across runs. CDN domains can mask your host; check sourcePageUrl for the real page. New images take weeks to enter the index — absence today isn't absence forever. The actor measures; the optimization work is page-side.

Related use cases

• Monitor where your brand's images appear
• Research visual content trends with image search
• Build a SERP monitoring pipeline with Google Search
• Blog hub